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DENG JIAJIA BECOMES THE NEW FACE OF GELLÉ FRÈRES IN CHINA

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Deng Jiajia will, among other things, be involved in improving the product experience and contribute to the brand's effort to reach the Gellé Frères community.

On May 17th, 2020 Gellé Frères announced the appointment of Deng Jiajia as its brand ambassador in China. As a first-rate actress, Deng Jiajia has decided to join the centuries-old French royal brand to explore new avenues in the world of skincare and beauty, and bring new energy to modern women.

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THE NEW FEMININE SPIRIT AT ITS PEAK

Deng Jiajia’s character on the screen is not just the eccentric sister-in-law “Tang Yoyo” from the show “IPartment”. Between 2014 and 2015, Deng Jiajia won the 30th Golden Rooster Award as well as the 32nd Hundred Flowers Award for Best Supporting Actress for her performance in “Silent Witness”. She is the only actress born after the 80s to have received this prestigious double award, equivalent to the American Golden Globes.

In 2019 Deng Jiajia’s subversive performance as “Hu Shanxiang”, the cool-minded queen of “Ming Dynasty”, was acclaimed by both critics and audiences. Deng Jiajia’s acting talents and personality are drawing more and more recognition and praise from audiences and fans alike.

From portraying girl-next-door characters to interpreting complex women, Deng Jiajia is constantly seeking to hone her skills as an actress. This spirit of perseverance and unquenchable desire to excel genuinely resonates with the values of Gellé Frères, which has always been committed to improving the care and beauty experience for women.

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FROM THE OFFICIAL ROYAL SUPPLIER TO A LEGENDARY CENTURIES-OLD FAMILY

The story of the brand started more than 200 years ago, when the official perfumer of the French royal family and high society of the time, perfected his know-how in bottling the scent of natural plants. In 1826 the Gellé brothers inherited his knowledge and opened their first perfumery at 35, rue Argout, in the 2nd arrondissement of Paris, under the name “Gellé Aîné & Cie”. They officially launched the Gellé Frères brand, whose secret know-how and plant expertise would be passed on from generation to generation.

Gellé Frères relies on cutting-edge technologies from the fields of botany, biology, medicine and dermatology, always combining curative botanical wisdom with royal and artisanal perfectionism. These technologies have evolved through the ages to continuously offer the most precious plant extracts. In its quest for innovation, Gellé Frères has created five major research centres in Europe and Asia (the European Research Centre, the Asian Plant Research Centre, the Asian Laboratory, the South Asian Aromatic Plant Culture Centre, and the Museum of Asian Aromatic Legends), once again strengthening the connection between cutting-edge innovation and plant essence, and showing its commitment to providing the ultimate beauty experience.

Through constant innovation and the ability to reinvent itself, Gellé Frères has developed a range of high-performance skin care products for consumers around the world.

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EMPRESS JOSÉPHINE’S “BIBLE OF ROSES”: THE STARTING POINT FOR THE NEW “CHÉRISSIME” COLLECTION…

The well-known “Chérissime” products are Gellé Frères’ main collection, and have been popular with consumers ever since their launch. This collection finds its origin in the “Bible of Roses” of Empress Joséphine, wife of Napoleon I. The Anatolian rose, the French white rose, the Damascus rose from Bulgaria, the rose with a thousand leaves from the Yunnan highlands, the purple rose and the red rose are all part of the Empress’ secret of youth. For over 200 years, Gellé Frères has worked with these six Rosaceae plants, which are among the rarest in the world. Combined with a patented extraction technology, they help optimise efficiency at each stage of skin care to offer natural products, free from harmful ingredients, alcohol, animal fat, mineral oil, heavy metals, hormones or fluorescent agents.

Operating under its motto, “Natural ingredients, Advanced Technology”, Gellé Frères strives for everyone to enjoy radiant skin.

Today, the new “Chérissime” collection is adding a unique plant, the king of Yunnan camellias: Camellia “Tongzimian”, which is rich in flavonoids and tea polyphenols. These components help reduce melanin production, lighten spots and bring radiance to the skin. This product also includes a combination of alpha-arbutin and nicotinamide active ingredients to increase clarifying power, as well as a combination of active anti-irritation ingredients based on Yunnan purslane, Beta-glucan and Symcalmin, making the skin softer and more radiant.

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NATURAL INGREDIENTS, ADVANCED TECHNOLOGY

These roses are all cultivated on more than 300 hectares of flower fields; the harvesting process, starting at 5 a.m., is strictly controlled and completed in 3 hours to help preserve the plants’ freshness and active ingredients. Extraction is then carried out using the world’s most advanced technology, Halophyte™, which maximises the retention and effectiveness of active ingredients.

Thanks to all these breakthroughs, combining natural ingredients and technology, the new “Chérissime” collection provides every woman with the ultimate beauty experience to help restore self-confidence.

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2020 marks the beginning of a new adventure for Gellé Frères and its ambassador

On May 22nd, Gellé Frères will hold a major launch event in Yunnan, China. The brand ambassador Deng Jiajia will be present, as well as national and international clients and media, to witness the revival of the iconic “Chérissime” collection.


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